A Conjoint Analysis and Customers Approval in Food Delivery Services in Cabanatuan City

Abstract

Food delivery has become an essential part of our lives. Many people nowadays patronize this third-party service because of convenience, especially this time when people limit their movements and preferred to stay at home and be safe. Many food delivery services do their business in the City of Cabanatuan, hence, this study aimed to investigate the satisfaction rating of customers in the services performed by the providers using Conjoint Analysis and in a descriptive method of research. The answers in the questionnaire of the selected respondents were tallied, and the frequency, percentage, and weighted mean, of their answers were calculated in order to obtain their verbal interpretation. The result of the study from the data gathered revealed that young professionals are mostly the customers of food delivery services and cheap delivery charges, high-quality products even it is expensive is much valued by the respondents.