Tourism Brand and Strategy for Sustainable Tourism Development of Bongabon, Nueva Ecija

Abstract

This study identified problems encountered in tourism sustainability in Bongabon, Nueva Ecija. This covered the areas of economic, environmental and tourism managements aspects. Business’ years of operation and services offered in tourist spots were also identified in this study. This research study used a descriptive research design, and a structured interview is used as data collection tool. Participants of the study were 5 selected owners or member of association in different tourist spots in Bongabon, Nueva Ecija. Based on the research study, tourism management aspect has the highest percentage of problems encountered, this includes the factors of crowd management and LGU and owner’s participation; environmental aspect has the second highest percentage of problems encountered, this area includes nature deterioration and preservation, pollution, and construction of tourism facilities and infrastructure development; and economic aspect has the least percentage of problems encountered which includes the factors of livelihood, income and employment. Environmental Aspect is an element of an organization's activities, products or services that can interact with the environment. There are two types of environmental aspects: (i) Direct Environmental Aspect Activities over which a company can be expected to have an influence and control. For example, emissions from processes. (ii) Indirect Environmental Aspect Actual or Potential activities over which the organization can be expected to have an influence, but no control. The economic aspect refers to the importance of social responsibility, broad consideration of society and businesses, contribution to public interest, and corporate voluntary participation.