Study on the Innovative Technologies in the Marketing Retail Sector

Abstract

“Retail Technology” refers to solutions that assist retailers to enhance their operations. So, these advanced technologies assist retailers in increasing their sales. Technology is transforming the way we do business. The main aim of the study is Study on The Innovative Technologies in The Marketing Retail Sector. The two primary methods of research, the quantitative and qualitative approaches, are highlighted by the explanation of the many kinds of study. The study's author concluded that, when pitted against the tried-and-true method used before the advent of ICT, the latter was more successful in fostering consumer loyalty and attachment.