Impact and Coping Mechanism of Restaurant Business Amidst Covid-19 Global Pandemic

Abstract

The study explored the impact of the covid-19 pandemic in the restaurant business in the City of Cabanatuan, Province of Nueva Ecija, Philippines. It also included the coping mechanism they instituted amidst the situation. The sample size consisted of 36 restaurants and eateries. Descriptive research design was used. Results revealed the closure of small restaurants, sales tremendously decreased, loss of income and jobs, loan obligation defaults, and state of mind of its stakeholders. Coping mechanism included the use of massive online advertisements to market the product, selling of ready-to-cook raw materials, shifting and reduced employee work hours, and the use of delivery services. Other problems consisted of unsustained product quality standards, the escalating price of raw materials, and at times unreasonable delivery fees of food couriers.