The Balanced Scorecard as a Tool for Managing Strategic Decision Making

Abstract

Organizations, in order to remain warm and updated in the market, are looking for new ways to analyze performance and outline improvement measures. The Balanced Scorecard - BSC, appears as an innovative tool and capable of analyzing the company in a broader view and, thus, allowing its managers an easier way to execute their strategies in order to achieve the expected objectives. This article aims to propose the use of the BSC as a tool to support decision-making, demonstrated in a descriptive manner based on bibliographic research. Throughof research, it was possible to observe significant changes arising from the use of the tool in question, bringing to the studied organization, greater understanding in the management process, improvements in growth and achievement of the goals set.