Critical Factors of Success for Franchises

Abstract

The objective of this research is to analyze the critical success factors of a franchise. Factors that generate the survival of the franchise and its competitiveness. For this, a literature review was carried out in order to analyze what these critical success factors would be: I) Elaboration of a long-term strategic plan; II) Franchisee profile; III) Well-defined and implemented marketing strategy; IV) Choice of the commercial point; V) Partnership with suppliers and VI) Service provided by the franchisor. Once these success factors are discovered, the entrepreneur can use them in his business as a support guide.