The challenges of implementing an Electronic Waste Collection Cooperative in the Manaus Free Trade Zone

Abstract

This article is about a project to implement an electronic materials recycling cooperative. The idea arose from the realization of a serious problem that was detected in the daily life of the city of Manaus: the disposal of electronic materials directly in the common garbage and even in nature, such as in areas of environmental preservation and in streams. The cooperative would be a third sector organization, providing a service that the government does not offer and that would also be the obligation of private companies that offer this type of product to society, which should carry out this type of activity and some do not. The Cooperative's main objective would be to work on efficient social marketing, capable of making society in general aware of the importance of giving this type of waste the correct destination, not to mention that the achievement of this objective would further strengthen its productive chain, thus making society in general start to collaborate with the organization and also with the preservation of the environment. As for the methodology used, the project for the implementation of the cooperative based in an incentive area was based on market research techniques, in addition the research is classified as exploratory with data collection through bibliographic research.