Structuring Strategic Planning in a Public Organization: Application of the balanced Scorecard Method

Authors

  • Eliane Moura da Silva
  • Edilson Ferreira Calandrine
  • Walda Cleoma Lopes Valente dos Santos
  • Tatiana da Silva Mendes
  • Fagnei Ivison Correa Carvalho
  • Silvia Ferreira Nunes

Keywords:

Strategic planninG, Public sector, Professional Practice Management

Abstract

Objective: this research aims to describe the process of implementing the Balanced Scorecard Method (BSC) in the Strategic Planning of Fundação Santa Casa de Misericórdia do Pará (FSCMPA). Method: qualitative, descriptive and exploratory study of document analysis. Result / discussion: it was possible to achieve with the BSC-based planning the definition of indicators and goals for management, construction and implementation of the institutional vision of mission, vision and value. Conclusion: the BSC presented an ordering of preexisting concepts and ideas in a logical, objective and intelligent way to increasingly strengthen the quality and patient safety policy and the hospital care policy with a focus on the constant search for excellence in care centered on person.

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Published

2021-01-25

Issue

Vol. 8 No. 1 (2021): January 2021

Section

Articles

How to Cite

da Silva, E. M., Calandrine, E. F., dos Santos, W. C. L. V., Mendes, T. da S., Carvalho, F. I. C., & Nunes, S. F. (2021). Structuring Strategic Planning in a Public Organization: Application of the balanced Scorecard Method. International Journal of Advanced Engineering Research and Science, 8(1). https://journal-repository.com/index.php/ijaers/article/view/3043