Solidarity Economy and Ecologically Based Agriculture: An action plan for the development of educational materials

Abstract

In view of the need to support social entrepreneurship and promote territorial development, the purpose of this text is to describe and discuss an action plan for the development of educational material on Solidarity Economy and Ecologically Based Agriculture. The 5W2H method was used for the action plan for the preparation of the educational material. Methodologically, the research has a quantitative and qualitative approach, with market research involving students from higher education courses (Agrarian Sciences) and High School Integrated to Agricultural Technicians, from the Federal Institute of Bahia - Campus Senhor do Bonfim and professionals who work NGOs, educational institutions and rural extension bodies. From the data analysis, it was concluded that the elaboration of the action plan using the 5W2H method in the production of an educational video was shown in a positive way, allowing an expanded view of the best strategies for the planning of actions and the acceptance of the product by the target audience, as an intelligible language material and accessible online, which can promote sustainability in local production units, adding value and strengthening the identity of crops originating from family farming; and territorial development, with the socialization of information that favors collaborative networks, the economy and integrates actions and partnerships in a collective and solidary way.