Canvas Methodology Applied in the Development of the Platform for Lending between People for Breweries

Abstract

The objective of this work presents a business model using the Canvas methodology proposing the creation of a credit and financing platform for breweries. Initially, the main idea was delimited, we sought information, building a chain of authors, articles, and websites concatenated to the theme for immersion and definition of the questions that would integrate each block. The Canvas tool was used in the construction of the business model where each step of the block was filled clarifying what the value proposition was, for whom it would generate, how it would be done and by how much, and thus, presenting the properly completed business model contributing to the empirical prototyping of the business.