Neuromarketing and Psychology of Cors in the process of Making Purchase

Abstract

The present work is a qualitative research, with the intention of improving the measurement or the reach of the results used as a data collection procedure or focus group, or that had a team of participants participating in a non-research sample. probabilistic in performance with the research objectives, striving for the heterogeneity of the group. Did a research try to answer a starting question like neuromarketing and a psychology of the nuclei that are influencing the purchase decision making? A general research aimed to identify the influence of Neuromarketing and core psychology on consumer behavior, and how to define criteria that show the concept of neuromarketing, expose the perception of the influence of core psychology and diagnosis the effect of neuromarketing on the behavior of consumer using a use of colors. Through oras a result of the focus group, it is not allowed how the nuclei can influence the decisive buying process of a particular individual, since the nuclei remain unaware of consumers and can be triggered as a mind trigger, using the tools and methods of neuromarketing.