Evaluation and selection of scenario-based digital Transformation Projects

Abstract

The advent of digital transformation, also known as Industry 4.0, has brought considerable challenges to organizations from various industries. The effects of its relevance and intensity can be observed in the relations between organizations, between individuals and the first and governments with these two entities. By encompassing the intense use of information and communication technologies (ICTs), it raises the need for careful evaluation and selection of projects aimed at digitally transforming, business processes, business models and customer experience to interact with the first two. In this sense, portfolio management which includes the evaluation and selection of projects, has numerous methods of analysis ranging from financial tools to strategic approaches. Therefore, selection of the method directly influences the quality of the decision made, as well as obtaining the optimal portfolio of projects. This study is dedicated to exploring the use of scenarios to support the analysis and selection of digital transformation projects. This research is qualitative, exploratory, descriptive in nature and is structured through ground theory method (GTM) applied in 7 (seven) Brazilian telecommunications operators. The main contribution of this study is the proposition of a framework that integrates prospective scenarios of evaluation and selection of projects in organizations in a structured manner helping them to conduct their digital transformation, through the creation of digital capabilities.