Simplified Business Plan for planning and management - A proposal for the mariculture industry

Abstract

Currently, the planning management of any company linked to the agricultural environment is directly related to the formation and development of market relations. Within this perspective, this work proposed the use of a simplified business plan with the reality of a small producer in aquaculture - production of aquatic organisms. Thus, after the implementation of the proposal, the benefits achieved were: the empirical demonstration of the theory of business plans; providing support for planning reproduction by other producers in this expanding market; and strategic gains for the entrepreneur, who now has a tool that enabled him to design medium and long-term scenarios. It is worth mentioning that this proposal, despite being based on the literature, allows the entrepreneur to review and parameterize it from new horizons. The results of this work can, therefore, help researchers, professionals and entrepreneurs to improve their practices and prescriptions, in addition to providing suggestions for new paths for the development of entrepreneurial methods.