Perspectives of innovation in small companies in Brazil

Abstract

Brazilian Small and Medium Enterprises (SMEs) represent more than 98% of the total active companies in the country in 2021. The role of process innovation should receive special attention, which leads us to write this article to measure the Dimensions of Innovation in companies today. The Innovation Radar was applied to support the tool model of the diagnostic method, which was established to perform data analysis with the needs of each organization. Through this methodology, analyzing the 12 Dimensions of Innovation, described by Mohanbir Sawhney (2006), and adapted by Bachmann & Destefani (2008), a sample of 20 SMEs from the manufacturing segment is used, in the southern region of São Paulo, which is the largest city in the Americas. The fieldwork of the research, in loco. The function was to promote recommendations and collaboration, to improve opportunities to be replicated in other organizations with similar challenges. The focus of the contributions of this work are the Dimensional Processes, since most participants presented common results, however, as a survival strategy, all of them found the need to differentiate themselves from their competitors. Also noteworthy is the focus on the greater Sao Paulo region, an important economic hub in Latin America.