Global Companies and Their Territorialization Strategies: The Royal Agrifirm Group Case in Brazil

Abstract

This article studies transnational companies and their territorialization strategies. The case study addressed refers to the Royal Agrifirm Group cooperative. We sought to analyze how the territorialization strategies of global companies, aiming at greater competitiveness and opportunities for expansion in new markets, have repercussions on the territory in which they are installed. To understand such contexts, semi-structured interviews were carried out with qualified informants; data collected from secondary sources; bibliographic and documentary. The systematization and interpretation of qualitative data took place through content analysis, with the MAXQDA software (2022). The results obtained showed that the company has a strong culture, with well-defined norms and that it applies its strategies by developing its processes in a space of continuous and vertical flows. Its territorialization strategies include specific and orderly planning, based on the planning and control of goals and results to be achieved, as a way of making investments made in the territory viable.