Importance of Business to Consumer model of E-commerce

Abstract

In this Pandemic phase, customers and merchants do not interact face-to-face and customers are more discerning as a result of the additional alternatives and solutions available to them online. B2C E-commerce provides an alleviation to this problem. Traditionally, it was the mode of commercial transaction in which companies sold items or services to customers directly. However, the term B2C is now more commonly used to refer to online product sales, often known as e-tailing, in which manufacturers or merchants sell their items to customers over the internet. This paper outlines the importance of B2C E-commerce development in Pandemic times by shedding light on the result of the creation of B2C based online shopping website.