Intangible assets that add tangible value and their relationship to the economic efficiency and financial performance of a Cuban enterprise

Abstract

An empirical study was conducted at a Cuban financial institution. We study the national and international theoretical models of intangible assets in the modern enterprise and its importance to generate value in the organization based on the premise that if you can't measure intellectual capital you can't manage it which is determine whether intangible assets are adding or destroying value in the organization. The results of the metrics applied were triangulated, and revealed that there is no significant relationship between the economic performance of the bank branch and the perception of the management of intangible assets by the leaders, the average scores denote low management of intangibles so in the short term they deserve to generate alerts to avoid in the long term contractions in the economic efficiency.