Consumer’s Attitude towards Environmental Sustainability while Purchasing Covid 19 Products

Abstract

Environmental sustainability is a term that is of huge relevance to the current as well as the forthcoming generation. It primarily attempts to avoid actions that deplete natural resources in order to maintain ecological equilibrium. Sustainable practices enable a person to consider the future needs of the resources being consumed today. It influences the consumption patterns exhibited by a person. Covid 19 pandemic triggered the demand for a wide range of Covid 19 essential products like N95 masks, sanitizers, etc. As these products are in a huge surge, it is also important to understand the effects they have on environmental sustainability and the attitude of consumers towards the idea of green Covid 19 goods. The goal of this study is to determine the attitude of consumers towards environmental sustainability when purchasing Covid 19 products. A quantitative method is adopted for the study with a sample size of 200, collected using a convenient sampling method. After a detailed analysis of the data collected, we concluded that Environmental Protection, Perceived Availability Barrier, Perceived Quality/Performance Barrier, Perceived time barrier & Personal Norms have a significant influence in consumer’s attitude towards environmental sustainability. We believe that our research findings will build on the existing body of knowledge by addressing the way consumers prioritize their eco-friendly purchases.