The Influence of Healthcare Strategic Planning on Enhancing the Medical Staff Performance: A Case Study of Raparin Hospital in Erbil City

Abstract

This research aims to examine the influence of healthcare strategic planning on enhancing the medical staff performance: A Case Study of Raparin Hospital in Erbil City. A quantitative method was used to analyse the empirical data in the present research. The random sampling technique is also used as a sampling method. Based on that the researcher distributed 100 questionnaires among the medical staff of Raparin Hospital in Erbil City, but only 76 questionnaires were received and completed properly. The study developed four research hypotheses to measure the influence of healthcare strategic planning on medical staff performance. The findings revealed that the most effective strategic planning was to implement an effective learning and growth perspective, followed by a patient’s perspective, a financial perspective, and finally an internal business (healthcare) process perspective. The research contributes to the literature and provides unique information that benefits the Hospitals in Erbil city by improving the quality of healthcare services through healthcare staff performance. Further research could be conducted on other sectors since the current study was a case study that was limited to Raparin hospital in Erbil therefore exploration into strategic planning as the determinant of organizational performance would be an interesting area for further research.