Marketing strategy: The Influence of Corporate Social Responsibility on Brand Awareness

Abstract

The concept of corporate social responsibility (CSR) has gained extensive consideration in recent years. Nowadays firms are using CSR to gain competitive advantage and to establish long lasting relations with its stakeholders. Although CSR is much popular in the developed world but the potential benefits of CSR are less highlighted in the developing markets like Kurdistan. A quantitative approach was applied for data analysis in this study. Researcher employed a random sampling technique to obtain data from participants so that their study would be representative of the entire population of interest. The researchers gathered data from a wide range of shops in the Sulaimaniah area. Only 268 of the city of Sulaimaniah's 300 questionnaires were returned with all the required fields filled out. The findings of this research aim to shed light on the correlation between CSR and brand awareness. In the study, brand awareness was measured by looking at the environment, the community, and the workplace, which are all dimensions of corporate social responsibility.