Effectiveness of Digital Platforms in Promoting Recruitment in Public Entities: A Case of TANESCO Mwanza City

Abstract

This study was aimed at assessing the effectiveness of digital platforms in promoting human resources recruitment process in public entities. Specifically this study focused on four digital platforms commonly used in Tanzania including websites, portal and job boards. This study used a descriptive survey design method in order to achieve the study purpose, in which the study area was TANESCO administrative areas of Ilemela and Nyamagana districts, and the study population was employees of TANESCO from different levels. In this study, Krejcie and Morgan, (1970) table was adopted in sample size determination in which the optimum sample size was 152 from the study population of 248. Questionnaire method was used for data collection whereby quantitative data collected through the method were analyzed using descriptive statistics, correlation analysis, multiple regression analysis and ANOVA with the aid of Statistical Package for Social Science (SPSS version 23.0). Multiple regression analysis findings indicated that website, portal and job boards have positive significance influence on recruitment process. In contrary, social media has positive influence on recruitment process, however the effect was not supported by statistical significance. This study concluded that digital platforms including websites, portal and job boards are very effective in promoting recruitment process in public entities. This study strongly recommend that public entities should deploy digital platforms in recruitment process as it is evident that digital platforms has enormous contribution to the effectiveness of recruitment process. In addition, qualified employees should control digital platforms with much emphasize on transparency, integrity and adherence to the code of conduct. This will enable public entities realize the benefits of using digital recruitment.