The Media Relations Strategy by the division of community Participation the national commission on violence against women in handling the case of Violence against Women

Abstract

The National Commission on Violence Against Women is one of the independent institutions that pursue the enforcement of the equal rights for the Indonesian women. The Commission, also known as the National Commission on Women, holds severa priority issues that should be enforced namely: (1) Sexual Abuse; (2) Marriage and Personal Relationship; (3) Human Rights Conflict and Violation in the Past; (4) Women Impoverishment; (5) Vulnerable and Discriminated Women; (6) Social Movement and Human Rights-defending Women; and (7) Women Rights Institutionalization. In order to manifest the responsibility of the State in responding to and handling the act of violence against women, there should be public relations strategy for dealing with the social issues in relation to the proper handling of the violence against women. With reference to the elaboration, the objective of the study is to identify the Public Relation (Community Participation) strategy that has been implemented by the National Commission on Violence Against Women as a State Institution in responding to the seven priority issues within the efforts of building a nation free of violence against women. Then, in conducting the study, the method that has been adopted is the descriptive qualitative method using the in-depth interview, the direct observation toward the National Commission on Women, and the library study in the Commission. From the data analysis, it is found that the support for the activities that the National Commission on Women have performed in handling the violence against women is gained from the cooperation with several stakeholders. The cooperation can be : (1) encouraging the People’s Consultative Assembly of the Republic of Indonesia to ratify the Draft Bill of Sexual Violence Abolition; (2) disseminating the concept of academic review for handling the violence against women in the remote areas such as Jayapura, Molluccas, East Nusa Tenggara, and alike; and also (3) establishing cooperations with numerous partnering institutions and networks throughout Indonesia in order to meet the needs of the women who have suffered from violence. In addition, in performing the given duties, the Division of Community Participation the National Commission on Violence Against Women also holds press conference or public discussion that involves both the printed and the online mass media.