The construction of the ethos in private radios in Morocco: The case of Medradio

Abstract

The aim of this article, which falls within the framework of interactional discourse analysis, is to highlight the question of the construction of ethos in radio discourse. To do this, we choose to analyze the speech of the consultant Mamoun Mubarak Dribi, the permanent guest of the program / bi-kul wuduH / (In all clarity), broadcast on Medradio. Thus, during this study, we will examine the linguistic clues and the discursive strategies that the consultant implements in this program in order to convince / persuade his audience.