A Study on the Effectiveness of the Internal Organizational Communication Process of Alano & Sons Credit Corporation: Basis for Continuous development of Company Operations, Dipolog City, Philippines

Abstract

This study aimed to assess the effectiveness of the internal communication process of Alano & Sons Credit Corporation during the calendar year 2019. This study used the descriptive research design with survey as the chosen data-gathering tool. The effectiveness of the communication process was measured using the components of effective communication. The respondents consisted of 171 regular employees of Alano and Sons Credit Corporation. Frequency counting, percentage, weighted mean, and ANOVA were used to answer the research problems and test the null hypothesis. The study found no significant differences on the level of effectiveness of communication process when employees are grouped in terms of sex, age, highest educational attainment, position, length of service, and area/office of assignment. The study also found that the employees see the overall communication process of Alano & Sons Credit Corporation as effective. This is consistent in all components namely, communicator, message, channel, feedback and environment. Furthermore, the evaluation on the effect of the barriers of communication present within the company found that the employees see them as having a significant effect