Level of Awareness on Social Media Platforms among the Employees of Kalinga State University Bulanao Campus

Abstract

Social media platforms are ubiquitous nowadays, and have connected us in ways. We share information and updates with different social media platforms used. Teaching and school-related works are high-stress professions where it’s very important to used social media apps in which it leads to a more productive and collaborative atmosphere hence it is also good everyone’s psyche. Today’s world social media plays a vital role in connecting everyone’s life, and relationship through online communication, postings, and reactions. A descriptive normative survey method was undergone in data gathering procedures such as observation, survey questionnaires, and interviews. This study focuses on the identification of the participant's age and gender demographic profile and common active social media platforms used by the faculty and non-teaching staff in participating group discussion or interaction, determination of the level of awareness on the use of emoticons, common social media terminologies on social media across demographic groups, social media ethical practices and its implications towards their social relations. The work category were 141 Faculty and 30 Non-teaching staff members who are commonly working at one campus and evaluated thru 5 point Likert Scale. Most of the work category belong to the generations which are familiar on the use of computers and android cellphones where social media is easily accessible; Facebook and Messengeris revealed to be the most familiar social media plat forms for postings and sharing of both pictures and movies purposely for collecting social reactions while Messenger was used as communication media both for private and group communications. However, communication barriers are established among faculty and non-teaching staff members on the use of social terminologies and emoticons across demographical groups but generally social media implications has positive effect on social relations