Marketing Analysis of Duck (Anas Platyrhynchos Domesticus) in Selected Market in Ibadan, Oyo State, Nigeria

Abstract

The study assessed marketing activities of duck in Ibadan metropolis, Oyo State of Nigeria. The study was carried out in four markets (Molete, Oje, Owode and Oritaperin).Data was collected from selected one hundred duck marketers in the study area through an interview schedule. Analytical tools used include the desriptive statistics which describe the mode of price determination. Gini- coefficient which describe the relative degree of income distribution among duck sellers thus measuring income inequality. Budgetary analysis model was used to measure the relative profitability of duck trading. The result revealed that Duck selling business in Oritaperin is more profitable as sellers on the average realised a net profit of N2,816, 080.The results also show that 41% of the respondent used size assessment while 30% used colour attractiveness for price determination. The result of Gini coefficient is 0.3333 less than 0.35 which imply inequality distribution of income. Molete market is more efficient among the four markets visited this is because the duck sellers derived satisfaction in their business. Superstition belief and financing is the major problem the respondents claimed to face in the duck marketing. The study recommends that duck marketers should support themselves through cooperative institution to motivate duck trading by giving out loan at a very low interest rate.