Challenges and Strategies of Marketing of Medicinal Plants

Abstract

Fieldwork undertaken in specific locations between 2019 and 2021 is crucial to the findings of this study. This study draws on secondary data collected from interviews with key informants at medical drug manufacturing firms in Rajasthan's Jaisalmer area. The study's overarching goal is to assess the current state of the market for medicinal plants, with a focus on easily accessible varieties, as well as the opportunities, threats, and tactics associated with marketing these products in the region under investigation.