Analytical Study of the Influence of Strategic Intelligence on the Development of Strategic Marketing Decisions: A Study of Selected Hotels in Kurdistan

Abstract

Changes and difficulties that have happened in the previous twenty years have constrained an extreme move in the essential establishments of how business is directed. Inner, just as outside powers have constrained associations to continually screen their general climate so as to make a consciousness of chances and dangers to permit them to make due in their serious climate. Associations need to accumulate all the data available to them, and transform the crude information into insight through a cycle of investigation and an activity of human judgment. By using the potential offered by data frameworks during the time spent producing insight and making a corporate information base to be utilized in key dynamic will prompt upper hand and steady development. Vital Intelligence has data as its establishment. This exploration recommends that through its capacity to retain wellsprings of data, the cooperative energy of Business Intelligence, Competitive Intelligence, and Knowledge Management consolidated to frame Strategic Intelligence, will permit associations to join the entirety of their data and scholarly capital into a solitary information base or framework which will meet the insight necessities of the board. The examination study shows that associations have not yet completely grasped a model for a helpful worldwide interior corporate Strategic Intelligence System or Portal that will fuse all parts of Strategic Intelligence into a solitary, effectively reasonable asset for the board's key arranging and dynamic cycle, despite the fact that it could improve their capacity to withstand the on butcher of worldwide contenders and grow their business into new business sectors, secure their nearby market or recognize expected consolidation or obtaining targets, and increment advancement inside the associations.