Real Estates Strategies: Analysis of Strategic Management Practices in Real Estate Companies

Abstract

The goal of the research is to look into strategic management methods in Erbil's real estate industry. Real estate organizations are currently in need of strong strategy management methods as well as a defined company direction. This investigation took place at Erbil's real estate firms. The researchers gathered important information about strategic management in real estate organizations using a quantitative methodology. The current study enlisted the participation of 444 people. The overall findings revealed that the most effective strategy for real estate businesses is cost leadership strategy, because Erbil is currently experiencing a severe economic and financial crisis, and real estate companies should implement acquisition strategy to avoid bank bankruptcy and liquidation. Furthermore, the experts recommended that the combination of cost leadership and differentiation strategy be investigated further.